This site ranks for the high-intent vendor evaluation cluster — queries finance decision-makers type when they've already decided to buy and are building a shortlist. Three category-exclusive vendor positions per page. Published rate card. No auctions, no surprises.
The keyword "accounts payable automation vendors" commands a £309 CPC on Google Ads. The site sits in the top 15 organic results for that cluster and its long-tail descendants — and is climbing month-on-month. Every billboard slot intercepts a slice of that ranked traffic for a fraction of the equivalent ad budget.
Every paid click on Google for "ap automation vendors" costs roughly £309 and ends with a single visitor on your site. A billboard slot here costs less than 30 of those clicks per month and is in front of every ranking-page visitor for the entire month — many of whom would not have clicked your ad even at £309. Distribution dominance compounds; ad spend evaporates.
Search Console query data confirms the audience is mid-funnel-or-later: comparison queries, pricing queries, implementation timeline queries, vendor-vs-vendor queries. These are buyers within 30–90 days of a vendor decision.
Owns the budget and the signature. Searches "how to compare AP automation vendors" to build the shortlist their team will run demos against. Pricing-comparison page receives this traffic.
Day-to-day owner of the pain. Searches "AP automation vendors implementation timeline" and category queries like "mid-market AP automation vendors". Category pages target this profile.
Owns ERP integration constraints. Searches "NetSuite AP automation vendors", "AP automation vendors for SAP", and integration-depth queries. NetSuite and ERP-specific pages target this profile.
Runs the formal selection process. Searches vendor-vs-vendor queries ("Tipalti vs Stampli", "Stampli alternatives") and "implementation timeline comparison". Alternatives pages target this profile.
No reverse auctions. No hidden bidding. Once a category is allocated, the slot is locked — no competing vendor can occupy the same page. Pricing is published, contracts are quarterly, performance is transparent.
One vendor card slot on one category page. Category-exclusive within the page. Standard placement order.
Top placement on one category page plus secondary cross-link visibility from related pages. Featured badge.
Homepage premier slot + top placement on three category pages of your choice. Maximum visibility across the ranking page set.
All tiers are category-exclusive — once allocated, no competing vendor can hold the same category page. Editorial coverage is unaffected by placement spend.
| Inclusion | Bronze | Silver | Gold |
|---|---|---|---|
| Vendor card placements | 1 page | 1 page + 2 cross-links | Homepage + 3 pages |
| Category exclusivity | Yes | Yes | Yes |
| Top placement on page | Standard | Yes | Yes |
| Featured badge | — | Yes | Yes (Sponsor) |
| Homepage Featured Vendor strip | — | Yes | Premier slot |
| Comparison-table priority listing | — | — | Yes |
| UTM-tagged inbound attribution | Yes | Yes | Yes |
| Monthly impressions + click report | Yes | Yes | Yes (by-page) |
| On-site lead capture form (per vendor) | — | Yes | Yes |
| Quarterly editorial review meeting | — | Yes | Yes |
| Minimum term | 3 months | 3 months | 3 months |
| Annual discount | 10% | 12% | 15% |
Editorial integrity is the asset. Buyers trust the site because the vendor bar is real. Vendors trust the placement because the audience is real. The qualification bar protects both sides.
Placement spend does not influence editorial coverage, ratings, scoring, or commentary. The editorial methodology is published and reviewed monthly. If a placed vendor's product changes materially or a reference verification fails, the placement is paused — editorial integrity overrides revenue.
Tell us about your platform. We'll respond within 2 working days with category availability, traffic data (under NDA), and a fit call invitation.
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